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  • SBS Viceland

Icons Unearthed: Transformers

  • 2026
  • Returning Series
  • 1 season

The team look at the history of the Transformers, which began as a modest import toy and became a multi-billion dollar merchandise line that would inspire a multi-billion dollar film franchise.

Latest: Miniseries · 2026

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  1. E1. A Marvel-Ous Marketing Campaign

    Apr 4, 2026 · 43m

    In the '80s, Hasbro eyed Japan's transforming robots craze, and created their own story-driven line in collaboration with Marvel Comics to break into the US market.

  2. E2. It's Over Prime

    Apr 4, 2026 · 43m

    Transformers soars in popularity, but Hasbro sidelines Marvel and kills off Optimus Prime to push new toys in a risky move that could make or break the franchise.

  3. E3. The Odd Couple Transforming Hollywood

    Apr 11, 2026 · 43m

    Transformers were fading by the 2000s, but Steven Spielberg saw big-screen potential for the franchise and tapped Michael Bay, who doubted an '80s toy would be popular with a new generation.

  4. E4. Roll out the Sequels

    Apr 11, 2026 · 43m

    When Transformers hits big at the box office, Paramount rushes a sequel amid a writers' strike, tight deadlines, and Megan Fox and Shia LaBeouf dominating the tabloids.

  5. E5. The Sword in the Energon Cube

    Apr 18, 2026 · 43m

    Michael Bay returns to the Transformers films with huge Hong Kong set pieces, but VFX strain and convoluted medieval lore leave audiences groaning.

  6. E6. Autobots Reboot!

    Apr 18, 2026 · 43m

    Michael Bay exits Transformers, leaving Paramount to reboot the franchise with two new directors who have to try to recapture the franchise's spark.