Big Vape: The Rise and Fall of Juul

E1. The Spark

Oct 11, 2023 · 46m

Two Stanford graduates set out to disrupt the tobacco industry by creating a sleek new product for adult smokers but run into a series of struggles.

E2. First Impressions

Oct 11, 2023 · 44m

Upon launch, Juul rolls out an edgy campaign targeting youth culture until the popular ads come under criticism and spur new regulations from the FDA.

E3. Where's My Juul?

Oct 11, 2023 · 52m

Viral social media videos and word-of-mouth send Juul and its flavor pods flying off shelves — and into the hands of kids, causing nationwide outrage.

E4. Overnight Billionaires

Oct 11, 2023 · 48m

A landmark deal makes billionaires of Juul's founders but leaves other employees torn. A health crisis linked to vaping jeopardizes the company's future.