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The Genius Paik

Global Catering Business Challenge

  • 2023 – 2026
  • Returning Series
  • Reality
  • ~1h 30m / ep
  • 3 seasons
  • 8.0/10

Paik Jong-won takes on a new challenge to spread his brand and K-food abroad. Will he be able to make a successful business like he does in Korea?

Latest: Season 3 · 2026

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Paik Jong Won’s challenge to become a top restaurateur around the world is not over. Paik Jong Won and his crew are dropped off in a new country once again. This time, they must open and run a restaurant in France, a country known for its gourmet cuisine. Actor Yoon Si Yoon, the “Baking King,” joins the team and harmonizes with the previous members. While French people are accustomed to multi-course meals, they introduce a Korean-style steak served as a single course, and they offer alcohol-fermented bread in the country of baguette. In a place where communication is difficult and the culture is different, will they be able to appeal to the French diners? Will their tactics work on the picky diners?

  1. E1. Episode 1

    Feb 10, 2026

  2. E2. Episode 2

    Feb 17, 2026

  3. E3. Episode 3

    Feb 24, 2026

  4. E4. Episode 4

    Mar 3, 2026

  5. E5. Episode 5

    Mar 10, 2026

  6. E6. Episode 6

    Mar 17, 2026

+2 more episodes — open all seasons to browse every episode.

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