
The Genius Paik
Global Catering Business Challenge
- 2023 – 2026
- Returning Series
- Reality
- ~1h 30m / ep
- 3 seasons
- 8.0/10
Paik Jong-won takes on a new challenge to spread his brand and K-food abroad. Will he be able to make a successful business like he does in Korea?
Latest: Season 3 · 2026
View all seasonsPaik Jong Won’s challenge to become a top restaurateur around the world is not over. Paik Jong Won and his crew are dropped off in a new country once again. This time, they must open and run a restaurant in France, a country known for its gourmet cuisine. Actor Yoon Si Yoon, the “Baking King,” joins the team and harmonizes with the previous members. While French people are accustomed to multi-course meals, they introduce a Korean-style steak served as a single course, and they offer alcohol-fermented bread in the country of baguette. In a place where communication is difficult and the culture is different, will they be able to appeal to the French diners? Will their tactics work on the picky diners?
E1. Episode 1
Feb 10, 2026
E2. Episode 2
Feb 17, 2026
E3. Episode 3
Feb 24, 2026
E4. Episode 4
Mar 3, 2026
E5. Episode 5
Mar 10, 2026
E6. Episode 6
Mar 17, 2026
+2 more episodes — open all seasons to browse every episode.




























